Developing and impactful brand launch to create a fun, Joyful brand image and curiosity covering the users throughout all age groups and economic status.


The campaign was for the month of May, 2022

The marketing channels included: Display, Programmatic, Native, Influencers, Impact buying, Large ad units, Video & other affiliations.


Working with advertisers on holistic marketing plan to meet their ROI using multiple channels

  1. Google Ads and Google Display Video 360
  2. Programmatic buys via MediaMath, Liftoff & Criteo
  3. Display and In-app partnerships like Dailyhunt, Hotstar, Jio, PhonePe, Sharechat, Airtel, Snapchat Ads & more
  4. Native partnerships with Taboola, Outbrain, Yahoo & Colombia
  5. Indirect partnerships, SMS, Emailers, Push Notifications
  6. Management of affiliate partnerships

A brand activation plan for digital to create impact and recall for the users of the app by extending the appeal of the brand beyond the current target audience & socio-economic strata

End goal of the activity is to deliver best in class, Safe & secure gaming experience to everyone on specially crafted games

We created a three phase activity where in:

Phase 1: Creating impact in the market with MX Player, Inshots, Dailyhunt, News 18

Phase 2: Including influencer activity to attract audience through Instagram & Moj

Phase 3: Creating brand recall with sustenance activities on videos and large ad units around daily used apps.


  1. Pan India excluding states where real money gaming is not permitted
  2. Internet based
  3. Only Mobile users

Lets get started today!