With AI evolving everyday, the advertising industry is growing. With advances in AI, companies can target ads, more accurately and create more engaging content. It leads to rise in new marketing techniques such as chatbots and natural language processing.  
 
1. AI can enhance the creation of targeted advertisements by analysing customer demographics, interests and online behaviour. This analysis enables AI to identify the most relevant ads, ensuring that advertising campaigns are highly effective and reach their intended audience.  
 
2. The integration of  AI in advertising facilitates the customization of customer experiences. Through a comprehensive grasp of individual preferences and requirements, AI can deliver personalized experiences that cater uniquely to each customer. This cultivates a sense of appreciation among customers and also fosters a higher likelihood of revisiting the platform or making future purchases.  
 
3. The infusion of artificial intelligence into advertising enables the fine-tuning of customer experiences. By deeply understanding individual preferences and requisites, AI can create special experiences that are just right for each customer. This not only nurtures a feeling of gratitude amidst customers but also heightened probability of them returning to the platform or making subsequent purchases.  
 
This is how AI work in advertising.