CASE STUDY
CAMPAIGN OBJECTIVE
Developing and impactful brand launch to create a fun, Joyful brand image and curiosity covering the users throughout all age groups and economic status.
DURATION & MARKETING CHANNELS
The campaign was started on the month of January 2022 and is ongoing till date
SOLUTIONS
The brand wanted to kick start their app promotion with Google & Youtube influencer led approach to achieve ROI for the app along with creating awareness in the Indian market for the product
Momentus in their capacity as an agency provided the brand with their expertise in promotion via Google Display Video 360 where they could access traffic via Google Adwords, Youtube and other display channels
The platform added value to the brand through acquiring highly retained users, targeting the correct user base, Retargeting via Youtube influencer activity
TARGETING
- Pan India and top states
- Video Creatives
- Influencer videos to be targeted on youtube
- Mobile targeted
- Andriod Ecosystems
- Brand Keywords
- Competition Keywords
- Affinity targeting – RMG gamer, Short video app user, Dating user
