CASE STUDY

1. Maximising reach for the live event on platforms outside Facebook and Youtube.
2. Making a buzz about the new products.
3. Maximising event views.

The campaign lasted for an 1 hour during the live launch event.

1. Total Impressions Delivered: 1,84,61,492
2. Total Reach Delivered: 42.28%
3. Video Views – 30 Seconds : 31.82%
4. Video Views – 60 Seconds : 19.89%
5. Video Views – 120 Seconds : 11.24%
6. Average Viewing Time : 142 Seconds!

The campaign was live throughout the live event on the top slots of homepage on 44 renowned publishers.

1. Audience buying on local languages.
2. Roadblocks on the top slots on homepage across 40+ publishers like Times of India, Money Control, News 18, First Post, Economic Times, India Today & Others.
3. Categories like News, Business, Tech, Vernacular etc where included to reach out to a larger and unique audience to maximise views for the activity. Delivering an average view time of 142 seconds.

1. Users above 18 age group
2. Mobile & Desktop targeted
3. Andriod and IOS users