CASE STUDY
CAMPAIGN OBJECTIVE
- Maximising reach for the live event on platforms outside Facebook and Youtube.
- Making a buzz about the new products.
- Maximising event views.
DURATION & DELIVERABLES
The campaign lasted for an 1 hour during the live launch event.
- Total Impressions Delivered: 1,84,61,492
- Total Reach Delivered: 42.28%
- Video Views – 30 Seconds : 31.82%
- Video Views – 60 Seconds : 19.89%
- Video Views – 120 Seconds : 11.24%
- Average Viewing Time : 142 Seconds!
The campaign was live throughout the live event on the top slots of homepage on 44 renowned publishers.
SOLUTIONS/EXECUTION
Campaign Execution
- Audience buying on local languages.
- Roadblocks on the top slots on homepage across 40+ publishers like Times of India, Money Control, News 18, First Post, Economic Times, India Today & Others.
- Categories like News, Business, Tech, Vernacular etc where included to reach out to a larger and unique audience to maximise views for the activity. Delivering an average view time of 142 seconds.
TARGETING
- Users above 18 age group
- Mobile & Desktop targeted
- Andriod and IOS users
