CASE STUDY
CAMPAIGN OBJECTIVE
Developing and impactful brand launch to create a fun, Joyful brand image and curiosity covering the users throughout all age groups and economic status.
DURATION & MARKETING CHANNELS
The campaign was for the month of May, 2022
The marketing channels included: Display, Programmatic, Native, Influencers, Impact buying, Large ad units, Video & other affiliations.
SOLUTIONS
Working with advertisers on holistic marketing plan to meet their ROI using multiple channels
- Google Ads and Google Display Video 360
- Programmatic buys via MediaMath, Liftoff & Criteo
- Display and In-app partnerships like Dailyhunt, Hotstar, Jio, PhonePe, Sharechat, Airtel, Snapchat Ads & more
- Native partnerships with Taboola, Outbrain, Yahoo & Colombia
- Indirect partnerships, SMS, Emailers, Push Notifications
- Management of affiliate partnerships
A brand activation plan for digital to create impact and recall for the users of the app by extending the appeal of the brand beyond the current target audience & socio-economic strata
End goal of the activity is to deliver best in class, Safe & secure gaming experience to everyone on specially crafted games
We created a three phase activity where in:
Phase 1: Creating impact in the market with MX Player, Inshots, Dailyhunt, News 18
Phase 2: Including influencer activity to attract audience through Instagram & Moj
Phase 3: Creating brand recall with sustenance activities on videos and large ad units around daily used apps.
TARGETING
- Pan India excluding states where real money gaming is not permitted
- Internet based
- Only Mobile users
