CASE STUDY
CAMPAIGN OBJECTIVE
Brand activation and awareness among young adults. Displaying Cred’s USPs.
DURATION & MARKETING CHANNELS
The campaign was launched during Indian Premier League 2020 and marketed through Unity Ads Platform based upon Cost Per Install (CPI) & Cost Per Click (CPC) model.
SOLUTIONS
Momentus provided the brand exposure on the world’s third largest platform across gaming apps in India to promote their app install campaign during IPL 2020 and capturing the gaming audience across India.
The brand captured the User base of the audience that is involved in playing games like Ludo King, Crosswords, Call of Duty, Asphalt apart from fantasy, Poker, Rummy which were neglected by most during the biggest jump in gaming sector in the Indian economy.
TARGETING
- Pan India+
- Celebrity specific creatives with Anil Kapoor, Madhuri Dixit, Bappi Lahiri
- Mobile targeted
- Andriod and IOS users
